Have you just entered in the field of SEO? If yes, then you should follow the tips and tricks that I am going to share with you.
As SEO is an ever-changing process, so you have to stay updated with the latest algorithm. By applying white hat SEO techniques, you can boost your traffic. Some people use black hat SEO techniques to rank higher on Google which is not good for those websites. Nobody can fool Google easily these days because of the Google’s amazing algorithms. It is best to use only white hat SEO techniques to get results and traffic. The reason I am asking you to use White SEO technique instead of a black hat or gray hat is that I have used those techniques and believe me those techniques are a waste of time. It’s like running into an accident while not following the traffic rules and getting damaged or even leading to a quick death.
Now, you must probably be wondering what SEO techniques work these days and how to optimize your site properly. Well, you will be finding some tips and tricks for good SEO optimization in this article.
How important is Good SEO nowadays?
These days SEO is a very hot topic all around the world and everyone wants to rank on the first page of Google. Whichever niche it is every webmaster wants his or her website to be on the First page so that’s what makes the SEO important these days. Good SEO is very important these days as it has changed dramatically in last few months. Now you can not use the tactics like keyword stuffing, irrelevant backlinks and spamming etc. to get high rank in SERPs. If your site is not optimized properly you can’t get results and traffic. Everyone who runs a website, want to rank at the top of search engine result pages. For that it is very important to use good SEO otherwise, search engines will not rank you higher.
Top SEO tools for good optimization
There are many SEO tools available. Every tool has is important as we optimize the site according to it. Like we should optimize the speed our website, chose the keywords which are good and can be ranked easily, doing the on-Page optimization properly, checking our content is unique or not and even checking the competitors’ sites so we can rank out our website little easily. Few great tools for good optimization which I use are listed below.
Google Page Speed Insights – It helps you to check the speed of a website and also checks the usability of the site on multiple devices. Open Google page speed insights and enter the URL of the site you want to check. This tool will show you the loading time and the performance of the site. If there is any problem in loading time and performance of the site, this tool also suggests what you can do to fix that.
Google Webmaster – This is one of the best SEO tools. If your site has some indexing issues and bugs, this tool will find those issues for you. And I consider this tool to be one of the best among all.
Sign up for Google webmaster. After that submit your site’s URL and the webmaster will show you a link. Copy that link and paste it in the header file of your website. Now, click verify. After verifying you ready to use Google Webmaster tool.
Google Keyword Planner – This tool helps you to find what people search for and you can plan your website keywords according to that.
After opening Google keyword planner, enter a keyword or a group of keywords and hit enter. Google will show you which keywords are most searched and you can choose those keywords.
Quick Sprout Website Analyzer – This tool helps you to get a full analysis of your website.
Just open this tool and enter the URL you want to analyze. It will show you what SEO error you have on your site and how can you fix them.
Yoast Plugin – This tool will help you in the on-page optimization of your website which is on WordPress. As more 40% of websites on the internet are on WordPress, So thought that sharing this amazing tool will e a great help.
Open your WordPress site and install Yoast plugin. After installing, whenever you add a post or page this tool will help you to do a proper optimization of that page or post. Trust me, this plug-in will work for you as a traffic booster.
Copyscape – It helps you to check duplicate content.
Enter the URL of the site and Copyscape will tell you where else that content exists. Although, it is a paid tool but worth using for checking your content before and after publishing.
The Right SEO Strategy
After selecting the right tool you should pick the right strategy. Below are the SEO strategies which you can use to get good results.
- First of all, search the keywords using Google keyword planner and pick the most searched keyword. Many of the webmasters also name this strategy as Brainstorming.
- After that write an article on that keyword as long as possible and properly insert your keyword along with LSI keyword. You must use heading tags in your article. And the most recommended keywords by me are the long tail keywords which will help you to rank on Google easily as compared to a short keyword.
- After writing article put some images in the article with title and alt text. Now publish your article after proper on-page optimization of it.
Now, when all on-page optimization is done, time for off-page optimization strategy.
First off all share the link of your article to all social sites i.e Facebook, Google+, LinkedIn, Twitter, Pinterest and Stumbleupon etc.
Search for the blog posts that are related to your article. When you find those blog posts, in the comment section of the blog post, add an interesting comment about the article written in the post. Most of the bloggers want you to enter your website with the name while submitting the content to their site. Just enter that URL you are promoting and submit the comment.
This is a great technique to get some high-quality backlinks for your site. Just reach out to some high domain authority bloggers and offer them a good quality content. For this, they can give you a backlink from their website. Also, you can pay them and ask to write a post related to your article and put your link in that post.
Search for forums related to your article and give the answer to question asked and you can put your link there in the answer box and those who are reading that forum will surely come to your site through that link.
In the end, we can say that SEO is not an easy process. It is a long time process and you can’t expect results next day. The best thing to get result fast is, use only white hat techniques. Don’t ever try to fool Google. Just stick to your basics and if your website is well optimized, you will surely get traffic.